Latest from OpinioAI
Embracing Synthetic Focus Groups for Modern Research
Focus groups have long been a cornerstone of user...
Synthetic Respondents in Market Research
In today's fast-paced digital world, artificial...
Harnessing Large Language Models for Market Research
The advent of large language models (LLMs) has revolutionized various industries, significantly impacting how we perform market research. These AI technologies, developed by training on vast amounts of text data, enable us to analyze and understand complex patterns...
The timeless value of understanding customer needs through Market Research and how AI is changing it
Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the industrial age blossomed...
Exploring New Frontiers with AI Research & Human Simulation
At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what's possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path to...