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Case Study: How OpinioAI Transformed Segment Insights for C+R Research

by | September 15, 2024 | opinioai | 0 Comments

We've reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...
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The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study

by | March 16, 2025 | ai-market-research | 0 Comments

The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical...
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Cracking the Code to Global Markets: Can AI Really Understand What Your Customers Think?

by | February 16, 2025 | ai-market-research | 0 Comments

Imagine you're about to launch your groundbreaking product in a brand new market. Exciting, right? But hold on – how do you really know what the locals think? What are their quirks and customs? Traditional market research can feel like wading through molasses: slow,...
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Embracing Synthetic Focus Groups for Modern Research

by | February 8, 2025 | ai-market-research | 0 Comments

Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...
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Synthetic Respondents in Market Research

Jan 31, 2025 |

In today's fast-paced digital world, artificial intelligence (AI) is revolutionizing numerous industries, and market research is no exception. The integration of AI into market research processes is transforming traditional methodologies by offering innovative ways to...

Harnessing Large Language Models for Market Research

Jan 26, 2025 |

The advent of large language models (LLMs) has revolutionized various industries, significantly impacting how we perform market research. These AI technologies, developed by training on vast amounts of text data, enable us to analyze and understand complex patterns...