Latest from OpinioAI

Synthetic data for AI-powered market research

Market research is a vital tool for businesses to understand their customers, competitors, and trends. There's an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it's a very traditional industry....

Academic research & studies on AI in (synthetic) market research

Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...