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The timeless value of understanding customer needs through Market Research and how AI is changing it

by Nikola K. | Jan 19, 2025 | ai-market-research, opinioai

Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the industrial age blossomed...

Exploring New Frontiers with AI Research & Human Simulation

by Nikola K. | Jan 3, 2025 | ai-market-research, opinioai

At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what’s possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path...

Academic research & studies on AI in (synthetic) market research

by Nikola K. | Sep 27, 2024 | ai-market-research, opinioai

Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...

Case Study: How OpinioAI Transformed Segment Insights for C+R Research

by Nikola K. | Sep 15, 2024 | opinioai

We’ve reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...

AI for Market Research Interview: We can predict what people want

by Nikola K. | Apr 20, 2024 | opinioai

This post is based on an interview with Czech Invest. StartupĀ OpinioAIĀ aims to infude AI for market research and replace the often-unpopular questionnaires and surveys in market research. Using artificial intelligence, the platform aims to precisely synthesize...

Synthetic data for AI-powered market research

by Nikola K. | Nov 9, 2023 | ai-market-research, opinioai

Market research is a vital tool for businesses to understand their customers, competitors, and trends. There’s an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it’s a very traditional...

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