Synthetic Market Research
Discover what makes your customers tick, instantly
In OpinioAI you create AI buyer personas and market segments to understand their preferences, affinities & opinions. You can also use your own data to build proprietary models for even more precise research.
no credit card required. Start with 20 credits, no strings attached.
Featuring
AI for Market & Product research
Get those precious customer insights, at low cost, instantly. With OpinioAI platform you can Analyze existing data, Synthesize new insights from your target personas or segments, or Evaluate your existing content from the perspective of your target audience.
Analyze Existing Data
Upload a dataset, a report, research publication or an academic paper and have it processed and analyzed by AI.
Once processed you can ask it anything you like to to get to insights.
Synthesize New Data
Build your Synthetic Personas and Segments on different models. Define their interests, dreams, frustrations and all the basic demographic traits.
With these you can focus all your research & discover new insights at scale.
Evaluate Creatives
Discover insights through evaluation of positioning statements, value propositions, unique selling points, and more.
Get feedback and improvements, all from the perspective of your target audience.
Tap into the synthetic minds
Getting opinions and insights from your target audience is never easy. Even if you successfully reach out to them, people usually have trouble spending more than a minute answering questions, leaving you with useless data.
With OpinioAI, you can use the power of AI models to get the data you need instantly. The feedback you receive from synthetic samples can augment, if not replace humans.
We can also use your existing data to build even more powerful fine-tuned models for superior output.
Who is OpinioAI for?
Whether you seek customers behavior insights, their reasons ‘why’ or looking to recycle data you have to fine-tune a custom AI model—OpinioAI is for you.
And for much more…
You’re having a tough time speaking with your customers or buyers
With OpinioAI you can build synthetic representations of your buyers, customers and discuss anything you want with them.
From favorite brands, sports teams to hobbies and business challenges.
You’re looking to expand your reach to other markets
OpinioAI to the rescue! You can use use OpinioAI and create synthetic segments unlocking insights from diverse audiences globally.
Ask them anything you like and receive the feedback you need for your strategic expansion.
You’re uncomfortable discussing pricing and packaging with your customers
Replicate your customers and discuss pricing in depth, width and from different angles. Try negotiating as well!
This way you don’t need to worry you’re affecting your relationships with your customers.
Recently you completed a survey, but need more insights
Use OpinioAI’s fine-tunning to build your own model on your own data.
This way you can recycle your previous research and gain insights you might missed previously.
You’re tight on budget and time, but need insights
OpinioAI democratizes research. Even with limited resources you can uncover valuable data to drive your business forward.
Efficient, effective, and budget-friendly—because insights shouldn’t break the bank.
You’re a student and can’t find anyone to answer your surveys
OpinioAI eliminates the hassle of chasing respondents so you can focus on your research, not recruitment.
Get answers faster and in one place, ace your academic projects.
What do our users say?
“We are excited about the prospect of OpinioAI's synthetic sampling and 'living' segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.”
Patrick Panzenboeck
Chief Technology Officer, IT at C+R Research
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
OpinoiAI‘s persona builder is a powerful tool for me to get to all those different perspectives that matter."
Fabian Maume
Fractional CMO, founder of QAPop
"In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have."
Lukas Mehnert
B2B SaaS Consultant
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
OpinioAI provides me exactly that—super quick feedback and insights on my messaging, instantly.”
Miroslav Jirku
Director of Product Marketing at Kentico
Why does OpinioAI exist?
Because sometimes to do your best, all you need is a simple opinion.
Large Language Models are a powerful statistical engines that can be used for synthetic sampling and synthetic data generation, i.e. to simulate humans and extract opinions in detail and with important nuance.
With OpinioAI we intend to further explore the possibilities of these AI models and how they can be used to help companies replace traditional data collection and analysis methods to work faster, easier and leaner.
Kickstart your research with AI
Get the insights you need, now.