Uncover the ‘Why’, instantly
Dive deep into customer motivations with AI-moderated Synthetic Focus Groups. Get rich, qualitative insights from dynamic AI persona discussions – without the cost, time, or logistical hurdles.
Finally, Qualitative Research That’s Fast, Flexible, and Frictionless
Traditional focus groups are powerful, but they’re slow, expensive, and a logistical nightmare. OpinioAI’s Synthetic Focus Groups leverage the power of Synthetic Personas to give you the deep qualitative insights you need, without the traditional drawbacks.
Go from question to in-depth qualitative report in hours, not weeks or months.
Iterate on your research questions and explore emerging themes on the fly.
Slash your budget. Eliminate expenses for recruitment, participant incentives, travel…
Run insightful focus groups on any topic, anytime, from anywhere, with just a few clicks.
AI personas provide candid, unfiltered feedback, free from groupthink or social desirability bias that can plague human groups.
Explore sensitive topics and uncover genuine motivations.
Your own, customizable
Synthetic Focus Groups Insights Engine
Intelligent AI Moderators
Our specialized AI Moderator is built to o
They introduce topics, guide the flow of conversation, and ensure your research objectives are met, mimicking the skill of an experienced human moderator.
Authentic AI Personas
Assemble your ideal participant group from our Synthetic personas.
You can craft them to precisely mirror your target segments, complete with defined demographics, professional traits, psychographics (including OCEAN personality profiles), and nuanced viewpoints.
What do our users say?
“We are excited about the prospect of OpinioAI's synthetic sampling and 'living' segments.
We envision creating these as deliverables, which our clients will be able to use easily and cost effectively to leverage and infuse segment insights in routine development and refinement of strategies and tactics.”
Patrick Panzenboeck
Chief Technology Officer, IT at C+R Research
“Being a fractional CMO means that I have a lot of different personas I am thinking about in my work.
OpinoiAI‘s persona builder is a powerful tool for me to get to all those different perspectives that matter."
Fabian Maume
Fractional CMO, founder of QAPop
"In my work it‘s critical to test ideas, hypotheses across a variety of industries.
The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have."
Lukas Mehnert
B2B SaaS Consultant
“As a Product Marketing Director at Kentico one of my biggest tasks is to create messaging that resonates with my audience.
OpinioAI provides me exactly that—super quick feedback and insights on my messaging, instantly.”
Miroslav Jirku
Director of Product Marketing at Kentico
FAQs
What is a Synthetic Focus Group?
Here’s how it works:
- AI Participants (Synthetic Personas): You assemble a group of AI-powered ‘participants’ – these are Synthetic Personas that you can define with specific demographic, professional, and personality traits (even OCEAN characteristics) to accurately represent your target segments.
- AI Moderator: An intelligent AI Moderator then guides the discussion. It introduces your research questions, facilitates interaction between the personas, and ensures the conversation stays on track to explore nuanced topics in depth.
Essentially, it’s a way to conduct rich, moderated group discussions to understand motivations, perceptions, and opinions, but with AI stand-ins for both the participants and the moderator. This delivers genuine human-like understanding much faster, more affordably, and with greater flexibility than traditional methods.
You can as a user add or remove questions to further customize and orient the discussion.
What kind of plan limits are you working with?
The Basic plan is perfect for individuals or small teams looking to discover Synthetic Personas and what they can do in research. For just $9/month, you get:
- 100 credits every month
- Up to 5 AI Personas to build and interact with
- Advanced Persona Builder Access for detailed persona creation
- Ability to Edit OCEAN Traits for nuanced personality profiles
- Access to all foundational models powering OpinioAI
- Persona Interview capability for 1-on-1 synthetic interviews
- Analyze data through Persona perspective for deeper understanding
- Evaluate text, images, and video creatives for instant feedback
On the other hand, the Pro plan is designed for businesses, researchers, and agencies who need to get research done at scale, and unlock our most advanced qualitative features. For $99/month, you get everything in the Basic plan, PLUS:
- 400 credits every month (4x the Basic plan)
- ✨ Synthetic Focus Groups: Our groundbreaking feature to conduct AI-moderated group discussions with your synthetic personas.
- 10 Survey Segments for more targeted synthetic survey research
- Up to 30 questions to research per Survey for comprehensive data collection
- Synthetic Survey research capabilities
- Survey-type evaluation of images for focused visual feedback
- Templatized questionnaires to speed up your survey creation pr
What are OpinioAI Credits?
OpinioAI’s Synthetic Focus Groups revolutionize qualitative research by using advanced AI to simulate real focus group dynamics.
Here’s how it works:
- AI Participants (Synthetic Personas): You assemble a group of AI-powered ‘participants’ – these are Synthetic Personas that you can define with specific demographic, professional, and personality traits (even OCEAN characteristics) to accurately represent your target segments.
- AI Moderator: An intelligent AI Moderator then guides the discussion. It introduces your research questions, facilitates interaction between the personas, and ensures the conversation stays on track to explore nuanced topics in depth.Essentially, it’s a way to conduct rich, moderated group discussions to understand motivations, perceptions, and opinions, but with AI stand-ins for both the participants and the moderator. This delivers genuine human-like understanding much faster, more affordably, and with greater flexibility than traditional methods.
You can as a user add or remove questions to further customize and orient the discussion.
What are AI Personas?
AI personas are representatives of your core buyer persona you can interact with in OpinioAI.
You can either directly chat with your target persona or ask them to evaluate your messaging from their perspective.
We have built a comprehensive persona builder you can use to create a persona with a wide array of attributes and peculiarities.
Also, if you are not sure who your persona might be, but you have a defined Business profile, you can generate a persona with AI.
How can I get more credits?
While we are still in beta, we have only PRO plan which gives you 200 credits every month. If you need more please reach out to us at
hello@opinio.ai and we would be happy to help you.
Do you offer discounts for students & academics?
Indeed yes we do! We’ll gladly support our academic friends and students. Reach out us hello@opinio.ai and we would be happy to discus this further with you.
Get the insights, fast
Need deeper qualitative insights without the traditional hurdles?
OpinioAI’s Synthetic Focus Groups offer a powerful, AI-driven solution. And we have prepared much much more…
Find the “Why” Without the Wait
Effortless setup, instant insights.