Latest from OpinioAI
Case Study: How OpinioAI Transformed Segment Insights for C+R Research
We've reached a significant milestone in our project with...
Harnessing the Power of Synthetic Focus Groups for Better Business Decisions
Understanding Traditional Focus Groups and Their...
The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study
The landscape of market research is undergoing a seismic...
Case Study: How OpinioAI Transformed Segment Insights for C+R Research
We've reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...
Harnessing the Power of Synthetic Focus Groups for Better Business Decisions
Understanding Traditional Focus Groups and Their Limitations Traditional focus groups have long been a cornerstone in the realm of market research, providing businesses with qualitative insights through group discussions. These focus groups typically consist of a...
The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study
The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical...
Cracking the Code to Global Markets: Can AI Really Understand What Your Customers Think?
Imagine you're about to launch your groundbreaking product in a brand new market. Exciting, right? But hold on – how do you really know what the locals think? What are their quirks and customs? Traditional market research can feel like wading through molasses: slow,...