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Case Study: How OpinioAI Transformed Segment Insights for C+R Research

by | September 15, 2024 | opinioai | 0 Comments

We've reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...
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Beyond the Average: How Cutting-Edge AI Research is Redefining Human Behavior Simulation for Market Insights

by | July 18, 2025 | Uncategorized | 0 Comments

In today's intensely competitive and rapidly evolving market, a profound understanding of the customer is not merely an advantage; it is an absolute necessity for survival and growth. Businesses, from agile startups to multinational corporations, constantly grapple...
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Harnessing the Power of Synthetic Focus Groups for Better Business Decisions

by | June 13, 2025 | Market Research | 0 Comments

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The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study

by | March 16, 2025 | ai-market-research | 0 Comments

The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical...
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Embracing Synthetic Focus Groups for Modern Research

Feb 8, 2025 |

Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...

Synthetic Respondents in Market Research

Jan 31, 2025 |

In today's fast-paced digital world, artificial intelligence (AI) is revolutionizing numerous industries, and market research is no exception. The integration of AI into market research processes is transforming traditional methodologies by offering innovative ways to...