by Nikola K. | Feb 8, 2025 | ai-market-research
Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...
by Nikola K. | Jan 31, 2025 | ai-market-research
In today’s fast-paced digital world, artificial intelligence (AI) is revolutionizing numerous industries, and market research is no exception. The integration of AI into market research processes is transforming traditional methodologies by offering innovative...
by Nikola K. | Jan 26, 2025 | ai-market-research
The advent of large language models (LLMs) has revolutionized various industries, significantly impacting how we perform market research. These AI technologies, developed by training on vast amounts of text data, enable us to analyze and understand complex patterns...
by Nikola K. | Jan 19, 2025 | ai-market-research, opinioai
Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the industrial age blossomed...
by Nikola K. | Jan 3, 2025 | ai-market-research, opinioai
At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what’s possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path...
by Nikola K. | Sep 27, 2024 | ai-market-research, opinioai
Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...
