Consumption based

Pricing Plans

Pro

$99 / month

Perfect for researchers and businesses that want to get insights at scale.

The plan includes:
☑️ Synthetic Segments & Research
☑️ Synthetic Focus Groups
☑️ Synthetic 1-on-1 interview
☑️ Analyze your transcripts, data sets
☑️ Evaluate text, images and videos
☑️ Access more foundational models 
☑️ Expanded limits for more research
☑️ 400 credits

Starter

Free

  • 20 credits
  • 2 AI Personas
  • 1 Business Profile
  • 1 Seat

Get access to the core feature sets but with limited usage.

If you’d like to trial the platform in full, without restrictions, let us know. 

Basic

$9 / month

Perfect for researchers & businesses that want to get insights from different personas simply by speaking with them.

In the Basic plan you can also Analyze various reports (or raw datasets) and Evaluate creatives (text, images or even videos) from different perspectives.

The plan includes:
☑️ Synthetic 1-on-1 interview
☑️ Analyze your transcripts, data sets
☑️ Evaluate text, images and videos
☑️ Access more foundational models 
☑️ 100 credits

Enterprise

$199 / month

What we can do and the limits are very flexible here and we can work on building a model for you specifically. We’d like to meet and discover your use case first, before we agree on what kind of features or limits you’d need.

Let’s chat

Using AI in market research is an exciting proposition.

There are many challenges that can be solved by employing this technology directly into the workflows.

Fill in the form on the right and lets discuss your challenges and discover the solutions at hand.

 

FAQ

What are OpinioAI Credits?

OpinioAI credits are consumed when you interact with the AI. Every time you do something with AI it will consume Credits. Not all tasks require the same AI use and accordingly the Credits usage my differ throughout the platform.

When you ask your AI persona a question 1 Credit will be deducted from your account. E.g. if you ask for 5 opinions on your company slogan we will deduct 5 Credits from you.

But when you want to Analyze a document or a raw dataset, processing that document will cost you 10 Credits. Asking questions about the processed file will cost 2 Credits.

On the other hand, the amount of Credits consumed when fine-tunning models will depend on the size of the file you’re using.

How much Credits will be consumed by a given interaction will be visible in the feature itself.

What kind of plan limits are you working with?

The Basic plan is perfect for individuals or small teams looking to discover Synthetic Personas and what they can do in research. For just $9/month, you get:

  • 100 credits every month
  • Up to 5 AI Personas to build and interact with
  • Advanced Persona Builder Access for detailed persona creation
  • Ability to Edit OCEAN Traits for nuanced personality profiles
  • Access to all foundational models powering OpinioAI
  • Persona Interview capability for 1-on-1 synthetic interviews
  • Analyze data through Persona perspective for deeper understanding
  • Evaluate text, images, and video creatives for instant feedback

On the other hand, the Pro plan is designed for businesses, researchers, and agencies who need to get research done at scale, and unlock our most advanced qualitative features.

For $99/month, you get everything in the Basic plan, PLUS:

  • 400 credits every month (4x the Basic plan)
  • ✨ Synthetic Focus Groups: Our groundbreaking feature to conduct AI-moderated group discussions with your synthetic personas.
  • 10 Survey Segments for more targeted synthetic survey research
  • Up to 30 questions to research per Survey for comprehensive data collection
  • Synthetic Survey research capabilities
  • Survey-type evaluation of images for focused visual feedback
  • Templatized questionnaires to speed up your survey creation pr
What are AI Personas?

AI personas are representatives of your core buyer persona you can interact with in OpinioAI.

You can either directly chat with your target persona or ask them to evaluate your messaging from their perspective.

We have built a comprehensive persona builder you can use to create a persona with a wide array of attributes and peculiarities.
Also, if you are not sure who your persona might be, but you have a defined Business profile, you can generate a persona with AI.

What are Business Profiles?

Business Profiles are a definition of your business, product or service category and a description.

We use this input to provide additional context to help you and build the relevant personas with AI and while Evaluating content.

What is Synthetic Research?

Synthetic research is bascially researching an entire synthetic market segment.

In OpinioAI you’d first define the attributes and categories of that segment (e.g. ‘students in Germany’), specify the questions you’d like to ask (e.g. ‘What is your favorite beer and why?’) and then do insights resarch at scale.

What is a Synthetic Focus Group?

OpinioAI’s Synthetic Focus Groups revolutionize qualitative research by using advanced AI to simulate real focus group dynamics.

Here’s how it works:

  • AI Participants (Synthetic Personas): You assemble a group of AI-powered ‘participants’ – these are Synthetic Personas that you can define with specific demographic, professional, and personality traits (even OCEAN characteristics) to accurately represent your target segments.

  • AI Moderator: An intelligent AI Moderator then guides the discussion. It introduces your research questions, facilitates interaction between the personas, and ensures the conversation stays on track to explore nuanced topics in depth.

    Essentially, it’s a way to conduct rich, moderated group discussions to understand motivations, perceptions, and opinions, but with AI stand-ins for both the participants and the moderator. This delivers genuine human-like understanding much faster, more affordably, and with greater flexibility than traditional methods.

You can as a user add or remove questions to further customize and orient the discussion.

What are Fine-tuned models?

Fine-tuning is a technique where we can use your existing data (from a survey or interviews you did previously) to focus the AI model and make higher quality outputs. 

Fine-tuning is a bit of an advanced feature and will require some skills to prepare thata. If you’d need help we that, reach out to us at hello@opinio.ai or in-app. 

How can I get more credits?

While we are still in beta, we have only PRO plan which gives you 200 credits every month. If you need more please reach out to us at
hello@opinio.ai and we would be happy to help you.

Do you offer discounts for students & academics?

Indeed yes we do! We’ll gladly support our academic friends and students. Reach out us hello@opinio.ai and we would be happy to discus this further with you. 

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