by Nikola K. | Oct 10, 2025 | product-updates, ai-market-research
Here’s the challenge every research team faces: they have incredible proprietary data – years of customer research, product specifications, market analysis, brand guidelines, and institutional knowledge gathering dust in files and databases. We have seen...
by Nikola K. | Mar 16, 2025 | ai-market-research
The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical...
by Nikola K. | Feb 16, 2025 | ai-market-research
Imagine you’re about to launch your groundbreaking product in a brand new market. Exciting, right? But hold on – how do you really know what the locals think? What are their quirks and customs? Traditional market research can feel like wading through molasses:...
by Nikola K. | Feb 8, 2025 | ai-market-research
Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...
by Nikola K. | Jan 31, 2025 | ai-market-research
In today’s fast-paced digital world, artificial intelligence (AI) is revolutionizing numerous industries, and market research is no exception. The integration of AI into market research processes is transforming traditional methodologies by offering innovative...
by Nikola K. | Jan 26, 2025 | ai-market-research
The advent of large language models (LLMs) has revolutionized various industries, significantly impacting how we perform market research. These AI technologies, developed by training on vast amounts of text data, enable us to analyze and understand complex patterns...
