Here’s the challenge every research team faces: they have incredible proprietary data – years of customer research, product specifications, market analysis, brand guidelines, and institutional knowledge gathering dust in files and databases.

We have seen this many times with our clients and users. And we’ve been asked many times over, what can we do with all that data to further improve Synthetic Personas and Respondents.

We’re excited to introduce Synthetic Memories, the powerful new capability that transforms OpinioAI from an already exceptional platform into an absolutely unbeatable research powerhouse.

This isn’t just an improvement – it’s the bridge between your valuable organizational knowledge and OpinioAI’s advanced synthetic research capabilities.

By connecting your existing documents, research data, and contextual materials directly to your synthetic personas, you’re injecting decades of institutional wisdom into every research interaction, creating an unprecedented level of contextual intelligence and research precision.

How Synthetic Memories Work

In essence, Synthetic Memories inject relevant context to personas so they can provide more relevant and influenced data answers.

In OpinioAI, memories can be added directly to the Synthetic Persona (via the form on the right):

Or via Memory Bank, which is a completely new feature found in Setup.

We have built two distinct memory types you can use today: Short-term and Long-term memory. They indeed are different, are used differently, with a different purpose.

Let’s expand on the Long-term memory.

Long-term Synthetic Memory

This type of memory uses proprietary data in many formats to give data focused context to your personas. The data can be of any type and will be used as long as it provides value to personas, and fits the persona traits it will use the data.

This is useful if you need persona to contextualize a data set with broad use cases, such are to ‘have seen and lived’ an ad or remember previous conversations (exported from the transcriptions), or simply mold their opinions based on the data context.

And it works simply in several steps… First, create a Memory.

1.Create a Memory

Either in Setup or Persona just click on Create New Memory to add a new Memory bank:

Once you click there, just set the name and description so you can find it later easily.

Example Memory Banks:

• Brand Guidelines & Style Guide
• Customer Research Data 2024
• Product Specifications
• Market Analysis Reports
• Competitive Intelligence

Well, they depend on the data you upload.

2.Upload Your Data

Once you’ve initialized memory creation you’ll see form to upload the file. Synthetic Memories supports a wide range of file types to accommodate all your organizational knowledge:

• Documents: PDF reports, research papers, strategy documents
• Spreadsheets: CSV files, Excel workbooks with market data, customer databases
• Media Files: Images, audio recordings, video content
• Text Files: Markdown documents, plain text, JSON data structures

Files are automatically processed in the background, with text extraction and intelligent chunking ensuring optimal retrieval performance.

3. Use A Memory

This approach of creating Memory banks allows us to reuse memories, attach them to different personas or attach multiple memories to personas.

And that’s easy as well, when opening the memory just click on the button assign:

Contextual Amplification – Where Your Data Meets OpinioAI’s Synthetic Personas

This is where the real magic happens: the beautiful intersection of your organizational knowledge and OpinioAI’s advanced persona intelligence.

When you query a persona, our system doesn’t just search or asks the LLM – it performs an intelligent fusion, weaving your proprietary data with the persona’s demographic and psychographic profile to create extraordinarily contextualized searches.

The result? Not just better results, but transformationally different results. Your personas now operate with institutional context that makes every response deeply relevant to your specific business reality, your market position, and your strategic objectives.

Here are some ways how you can use Synthetic Long-term Memories:

Elevate Your Market Research & Customer Insights to Unprecedented Levels

Take your existing customer research, survey data, and market analysis reports – the documents you’ve already invested in creating – and connect them directly to your synthetic personas.

Now your virtual research analysts don’t just understand market dynamics generically; they reference your actual customer feedback, your specific purchasing patterns, and your unique market position when evaluating new concepts.

This isn’t incremental improvement – it’s a fundamental improvement that turns good research into extraordinary strategic advantage.

Accelerate Product Development with Institutional Context

Connect your comprehensive product specifications, technical documentation, and competitive analysis – the knowledge assets you already own – directly to your personas.

When testing new features or concepts, your AI experts now operate with your institutional product knowledge, delivering feedback that’s not just theoretically sound but deeply grounded in your actual product reality, competitive landscape, and market position.

The result? Development decisions that are faster, more accurate, and more strategically aligned.

Enhance Your Brand & Creative Strategy with Organizational Wisdom

Upload your existing brand guidelines, creative briefs, and campaign performance data – the strategic assets you’ve developed over time – and watch your personas become strategic brand guardians with institutional memory.

They can now evaluate creative concepts against your established brand standards and actual historical performance metrics, ensuring every campaign leverages your accumulated strategic wisdom while maintaining brand consistency and maximizing impact.

Ultimately, long-term memory allows you to infuse your own data into Synthetic personas, thus making them more contextual, richer and more relevant.

Short-term Synthetic Memory

For time-sensitive research that demands real-time awareness and news from the internet, Synthetic Memories can optionally integrate live web search capabilities, brilliantly combining your proprietary knowledge with current market developments and breaking news.

If you want to see how Synthetic Personas react to a specific news or event, just ask it with Short-term memory on.

Turning on Short-term memory is easy, just toggle it on and just like that you’re set to go:

Making OpinioAI Truly Extraordinary

OpinioAI is the leading synthetic market research solution, and this innovation pushes the standard even further.

Synthetic Memories represents the natural evolution of what makes OpinioAI special – the ability to leverage your existing organizational knowledge and combine it with our sophisticated synthetic research capabilities. Instead of letting valuable institutional knowledge sit idle, you can now inject it directly into every research interaction, creating a research platform that understands your business context like no other solution on the market.

We already had a similar feature but it was more geared toward fine-tuning models, which are more resource intensive and requires data processing.

On the other hand, Synthetic Memories are super easy to setup and use!

And even more it’s applicable to all use cases where you use personas… that is, this powerful enhancement becomes exponentially more valuable when combined with OpinioAI’s existing Synthetic Focus Groups, creating a comprehensive research ecosystem where your proprietary knowledge enhances every interaction across all research methodologies. The result is research that doesn’t just meet industry standards – it sets them.

Ready to Unleash the Full Power of Your Organizational Knowledge?

Your existing data isn’t just historical records – it’s strategic advantage waiting to be activated. Head to OpinioAI dashboard today and start connecting your memory banks to your personas. Watch as your already-impressive research capabilities become extraordinary through the power of contextual intelligence.

The organizations that win in today’s competitive landscape aren’t those with the most data – they’re those who know how to activate and leverage their institutional knowledge most effectively. Don’t let your competitive advantage gather dust in forgotten files.

Synthetic Memories are available for all paid plans. Credits are consumed when data is uploaded for embedding the memory.

Want to learn how to maximize the impact of Synthetic Memories in your specific research workflows? Reach out to me.